This campaign for Preface Wearhouse, produced by Caracteristica, draws inspiration from classic football culture reimagined through a streetwear lens. Set on a football pitch, the visuals capture moments of play, camaraderie, and rebellion—smoke flares, red cards, and bold gestures that reflect the energy of both sport and street style. The collection merges retro kits with contemporary cuts, transforming the field into a stage where fashion, attitude, and community collide.